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Bridging Scandinavia Outdoor Brands to China

Troll Outdoor connects Chinese consumers to premium Scandinavian outdoor apparel. 

Who We Are

We are a Norway–China based company with offices in Askim (Norway), Chengdu and Hangzhou. Our team blends strong Chinese digital marketing expertise with deep knowledge of Norway’s outdoor lifestyle, connecting Chinese consumers with authentic Nordic brands.

Since 2022, we have grown from personal shoppers into a leading cross-border platform for Scandinavian outdoor gear across Taobao, Tmall, Xiaohongshu, Douyin and WeChat, building a loyal community of over 120,900 followers.

Today, we are proud distributors of top Scandinavian brands including Kari Traa, Haglöfs, Janus, Tufte and Houdini. We operate eight online stores and work closely with China’s top KOLs to drive both brand awareness and sales.

Our mission is to continue expanding sustainable Nordic outdoor culture in China—partnering with more Scandinavian brands and inspiring more people to explore the great outdoors.

  • LinkedIn
  • Xiaohongshu
  • TikTok

Why Choose Us for Your Brand

01.

Proven E-Commerce Success

02.

Cutting-Edge Digital Marketing

03.

Deep Nordic–China Cultural Fluency

04.

Strong Offline &Influencer Ecosystem

Proven E-Commerce
Success

We guarantee strong online sales through our complete operational expertise — from store setup and SEO optimization to customer service, analytics, and full-funnel e-commerce management. We know exactly how to build, run, and scale profitable online stores in China.

Cutting-Edge Digital & AI Marketing

We are experts in performance marketing, SoMe growth, and AI-driven content creation across all major Chinese platforms. We combine data, creativity, and technology to deliver high-impact marketing that converts.

Deep Nordic–China Cultural Fluency

We understand both Scandinavian and Chinese consumer cultures. We translate not only language, but stories, values, and brand identity — ensuring authentic communication and more effective local marketing.

Strong Offline &
Influencer Ecosystem

Beyond online channels, we activate our alliance of offline retailers, industry KOLs, and influencers to expand visibility, accelerate market penetration, and create integrated omnichannel growth.

If you’d like more information about us, get in touch today.

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Nature's Whispers, Troll's Endeavors....

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Guderudgata 1, 1830, Norway

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