Who We Are
We are a vibrant, young team of Chinese professionals united by a passion for Norway's sustainable outdoor lifestyle. Based across Norway and China, we bring together expertise in digital marketing, outdoor apparel, and a deep appreciation for nature. This unique blend has allowed us to introduce authentic Norwegian outdoor products to the Chinese market through our Taobao and RED stores.
In just two years (2022–2024), we have achieved remarkable sales, evolving from trusted personal shoppers to a curated hub for Scandinavian outdoor brands. Today, our community of over 48,500 fans shares our dedication to a Norwegian-inspired, sustainable outdoor lifestyle in China—and it’s growing every day.
Since November 2023, we’ve proudly partnered with renowned Norwegian brands like Janus, Kari Traa, and Tufte as authorized distributors. But our journey doesn’t end here. We’re excited to keep expanding our partnerships with sustainable suppliers from Norway and Scandinavia, bringing an even broader range of premium products to our community and deepening our impact on sustainable outdoor living.
How We Work
At Troll Outdoor, we proudly nurture customer relationships via our Livestream communities, Online Stores, SoMe, and Exclusive Customer Groups.
Why Choose Us for Your Brand
01.
Customer Insights
02.
Norwegian Outdoor Expertise
03.
Exceptional Service
04.
Chinese E-Platform Success
Customer Insights
We have an in-depth understanding of our customers' preferences and behavior, from brand selection to product choice, delivery, and returns. Our expertise ensures that every step is tailored to meet their needs, while our targeted marketing strategies effectively attract and retain loyal clients.
Exceptional Service
We offer seven-day customer support, guiding clients from product selection to exchanges and beyond. Through dynamic social media marketing, live streams, and community initiatives, we actively engage our audience—attracting new clients and rewarding loyalty every step of the way.
Norwegian Outdoor Expertise
Driven by a passion for the Norwegian outdoor lifestyle, we connect sustainable Norwegian brands with Chinese customers. Our vision is to inspire an active, eco-friendly, and gender-equal outdoor experience.
E-Platform Success
As leading curators of Norwegian and Scandinavian outdoor brands on TAOBAO and RED, China's largest online markets, we excel in reaching our target customers. Our success on these platforms highlights our expertise in customer engagement, strategic marketing, and leveraging technical features for optimal results.
If you’d like more information about us, get in touch today.
Our Clients Say
We value our clients' feedback and are committed to ensuring an exceptional shopping experience
Customer 1
"The pure wool of Kari Traa is lightweight, warm, and breathable. Troll Outdoor provided a very detailed description, and the size recommendation was spot on. I used it on my recent hike, and it’s truly excellent value for money. I was torn between several colors, but the mint green really brightens up my look. I’ll definitely keep an eye on new arrivals!"
Customer 2
"I have to rave about this Haglofs´ hardshell! It was pretty chilly in Beijing today, and when I tried it on, I had just a Kari Traa underneath, with the hardshell over it. Oh my, it was seriously toasty! I got the men’s version, and while my arms might not compare to those of the Nordic folks, everything else fits perfectly—almost unfairly so. The color is super cool too. I really know how to pick clothes! Big thanks to Troll Outdoor for the recommendation—much love!"
Customer 3
" I had never tried KT merino wool before, but with Troll’s strong recommendation, I couldn’t resist giving it a shot. Since I have sensitive skin, many wool products feel scratchy, especially when worn directly against my skin. But with this KT base layer, I wore it right next to my skin, and while it’s not entirely itch-free, it’s incredibly comfortable. The slight itchiness fades quickly as I wear it, to the point where I barely notice it.
I'm 160 cm tall and weigh 60 kg, and the size is perfect for me, flattering my curves. I could even wear it for a run! The black color is versatile and pairs well with my existing outerwear.
