Our Story
Troll Outdoor emerged from a shared love for Norway's wilderness by Chinese expats Qing Yan and Hong Zhu. Living in Norway for eight years, they teamed up with online business mavens, Pengfei Yu and Andong Shi. The Corona pandemic saw them seeking solace in nature, sharing their experiences on Chinese social media, and resonating with thousands.
Their content showcased Norwegian outdoor brands, previously unknown in China. With growing interest, and backed by Pengfei and Andong, Qing and Hong began shipping these products to China. This act turned into a business, positioning Troll Outdoor as the bridge between Norwegian outdoor life and the Chinese audience.
Today, Troll Outdoor aims to introduce China to the Norwegian outdoor lifestyle and its sustainable essence. Their mission: bring a piece of Norway's wilderness to every Chinese home.
Problem We Solve
D
The COVID-19 pandemic spurred Chinese consumers' interest in outdoor activities, elevating demand for top-tier outdoor gear. Brands like Arc'teryx evolved from being outdoor suppliers to fashion symbols. China's consumers now seek outdoor equipment that melds function with fashion.
With Taobao's ascent, retail shifted from B2C to C2C, promoting tailored online stores for niche markets. Still, the sustainability and cultural essence of brands, notably Norwegian ones, are often overlooked. There's a pronounced need for a platform linking Chinese consumers to authentic Norwegian outdoor gear.
Troll Outdoor recognizes this potential. While Taobao features stores from outdoor-focused nations, the sustainability narrative of Norwegian products often fades. Troll Outdoor aims to bridge this gap. Drawing from our years in Norway, we're poised to genuinely depict the Norwegian outdoor ethos, giving our offerings a competitive edge. We see Troll Outdoor as the gateway for Chinese consumers to experience Norway's outdoor culture authentically.
Our Key Services For You
1
Market Insight
Drawing from our deep understanding of the market, we offer invaluable insights and work hand-in-hand with you to craft advanced sales and marketing strategies. Together, we aim for a seamless introduction of your brand into the Chinese market.
2
Customer Engagement
Recognizing the importance of aligning with your brand values, we help pinpoint the ideal customer profile. Furthermore, we facilitate efficient communication pathways to connect meaningfully with your target audience.
3
Distribution Channels
We not only aid in enhancing your current distribution networks but also assist in identifying and fostering strategic B2B partnerships within China for expansive growth.
Our Team
A dynamic ensemble of outdoor enthusiasts and market strategists united by a singular passion
